Artworksbylatidra
Graphic Designer, Illustrator, Painter
This logo was the client's favorite logo that they did. However, they wanted a different approach and to stand out from other foundations.
ATIYA Foundation Logo Process
How did I turn this design into this? Find out!
Drawing Board
This is a logo for a youth foundation for inner-city youth. ATITY stands for Actively Transforming Inner-city Youth Actions. The client wanted a design to represent the youth and parents, which are the clients. The client's previous logos were done by themselves had too many elements/ But, I wanted to keep the clients identity by keeping the Actively Transforming Inner-city Youth Actions in the logo. However, the logos were too predictable and had no standout effect. That was one of the client's goals to stand out from their competition and to gain more clients youth and parents.
I created different types of designs for an A until the client was satisfied. I decided to continue using the A as a logo and got rid of the idea to include the Actively Transforming Inner-city Youth Actions in the logo.
The client thought wanted different types of palettes to choose from. But, we, of course, had a winner! The client loved the design below but I still needed to work on a color palette that made the design stand out from their competitors.
Finally The Client is Satisfied
